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CRC PUBLICATIONS |
Monitoring and Evaluating an Education Participation Campaign
Andre Taylor,
Tim Fletcher,
Justin Lewis
Publication Type:
Technical Report
This is a publication of the current CRC for Catchment Hydrology
CRC Program:
Urban Stormwater Quality
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Publication Keywords:
Litter
Stormwater
Waste management
Urban areas
Guidelines
Evaluation
Monitoring
Community participation
Public relations
Campaigns
Education
Effectiveness
Attitudes
Perception
Project evaluation
Industry
Best practice
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Abstract / Summary:
Monitoring and Evaluating an Education Participation Campaign to Reduce Littering and Stormwater Litter Loads in a Small Commercial Shopping District in Melbourne
Preface
In 2001 the Cooperative Research Centre (CRC) for Catchment Hydrology formed a partnership with the Victorian Environment Protection Authority to undertake research into the use, value, cost and evaluation of non-structural best management practices to improve urban stormwater quality (nonstructural BMPs). Such BMPs include education and participation programs.
As one of the products from this research, guidelines were developed for local government authorities to use titled - Non-structural Stormwater Quality Best Management Practices: Guidelines for Monitoring and Evaluation (Taylor and Wong, 2003; available at www.catchment.crc.org.au). These guidelines were trialled on three distinctly different stormwater projects in Victoria before being finalised.
This report presents the final evaluation results of one of the projects that was used to trial the monitoring and evaluation guidelines with the assistance of Moreland City Council. The trial involved an education / participation campaign that operated within the small commercial district of Snell Grove in Oak Park, Melbourne, Victoria. This campaign was implemented by Moreland City Council staff, while the evaluation was undertaken by CRC staff in
cooperation with specialist social science consultants (Community Change Pty Ltd). The methodology used for the monitoring and evaluation project and the format of this report are consistent with the CRCs guidelines.
It is hoped that this report will help others who are involved with the design, delivery and evaluation of education-based initiatives to minimise littering and stormwater pollution in commercial districts. The project had many highlights and some low lights, all of which have been documented in an independent manner to maximise the lessons learnt from the
project.
Tim Fletcher
Program Leader, Urban Stormwater Quality
Cooperative Research Centre for Catchment Hydrology
This report is available for downloading below.
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Centre Office:
CRC for Catchment Hydrology
Dept of Civil Engineering
Building 60
Monash University Vic 3800
Tel: +61 3 9905 2704
Fax: +61 3 9905 5033
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