UK launch for Australian stormwater tool thanks to Commercialisation Australia grant

Wednesday 17 August 2011

eWater Innovation, part of eWater CRC, has launched its popular Stormwater Quality Management tool, music, into the UK market.

music (model for urban stormwater improvement conceptualisation) accurately simulates real-time water sensitive design. It is designed to help urban stormwater professionals evaluate strategies to tackle urban stormwater flows and pollution impacts.

Since music was first developed in 2001, the software has been used by thousands of professionals throughout Australia. music has helped reduce pollution in streams, rivers, and receiving waters throughout Australia. A grant from Commercialisation Australia helped the Australian water software company tailor the tool to suit UK conditions.

“Australia is a world leader in storm water quality management and music can assist other countries in making big improvements in stormwater quality by applying better treatment methods, setting achievable pollutant reduction targets and building in country capability,” eWater Innovation CEO Tim Blackman said.

“The Commercialisation Australia Grant awarded during 2010 allowed us to successfully develop music for the UK market. We are very pleased with the results and the product has now gone live. We could not have achieved this result without the support of Commercialisation Australia.”

A comparative study undertaken on a development application using music against current UK storm water design methods showed it could achieve around a 40% improvement in pollutant reduction.

Commercialisation Australia CEO, Mr Doron Ben-Meir said “Our key objective at Commercialisation Australia is to assist Australian businesses take their new products to market by providing critical funding and business assistance through our Case Managers. This is an excellent example where a partnership between an innovative Australian company and the Commonwealth has created a great outcome for all involved.”

eWater Innovation has partnered with a leading UK Water Engineering company Jeremy Benn and Associates
to market, sell and improve music for the UK. eWater is planning to take music and other products to countries in Europe, North America and Asia.

About Commercialisation Australia

Commercialisation Australia is a competitive, merit-based assistance program of the Australian Government, offering funding and resources to accelerate the business building process for Australian companies, entrepreneurs, researchers and inventors. It recognises that researchers and early stage businesses need more than capital to succeed. Commercialisation Australia provides not only a range of funding products, but access to highly skilled business builders who are available to work with successful applicants and guide them through the various stages of commercialisation. Where needed, Commercialisation Australia also links its participants with volunteer business mentors. These are people with significant business, commercialisation, domain and investment expertise.